Loyalty Software Solutions
The trick with building loyalty is to be visible to your customer and to make the process easy to use. Magnetic cards are now intrenched in our lives, we use them to open doors, swipe into work, security access and clubs with a membership base. Tracking their use is now easy with software.
Does this sound familiar? Your business is trying to retain existing customers whilst spending money on marketing and advertising to attract new ones. The problem with most marketing and advertising is you are not sure what is working and what isn’t.
Loyalty software solutions help our clients utilise their existing membership and rewards systems more effectively to meet these challenges. You’ve heard the saying, “It’s much easier to keep an existing customer than to win a new one.” If you can learn from your existing customers what they like, you can use this to attract new customers.
Gyms lead the way
Touching on as you enter your local gym is easy, your details are then tracked in the system and recorded. This data can be used to not only assess the regularity of your visits but also of the length of visits. Why is this important? Every business who has hundreds of customers wants to provide them with better service, the data gathered from the membership cards help the gym to make decisions on what will better suit their members. If the gym is busier in the morning before 7am they can put more staff on to assist.
They can also use this data to reward their more frequented members, the roll-on effect is these people tell their friends how much they love their gym. The more they use it the better they look and the more rewards their gym gives them.
- Track your customers purchases
- Reward their loyalty
- Gather data to help make better decisions
- Improve customer service
- Create targeted marketing campaigns
- Understand more about your customers habits
- Make decisions on facts not hunches